This sets so many thoughts in motion! I'm obsessed with the ~how~, so for anyone else interested, here’s how AI was actually applied in both individual & team settings in the study:
📖 Training & Familiarization
Participants in the AI-assisted groups got a brief onboarding session. They were given a set of starter prompts they could use or adapt, helping them interact effectively with GPT-4 or GPT-4o.
👩🏽💻 Individual Use
Solo participants used AI to brainstorm, refine ideas, and balance technical and commercial considerations. The AI acted like a creative partner, helping surface broader perspectives and more polished outputs than they'd likely produce on their own.
🤝 Team Use
In AI-assisted teams, members worked together while jointly interacting with the AI during ideation. It functioned as an extra team member, helping generate ideas, evaluate concepts, and bridge functional perspectives (e.g. R&D vs commercial). And as Johannes detailed, the result was more integrated, well-rounded solutions and happier, more engaged employees and teams.
This sets so many thoughts in motion! I'm obsessed with the ~how~, so for anyone else interested, here’s how AI was actually applied in both individual & team settings in the study:
📖 Training & Familiarization
Participants in the AI-assisted groups got a brief onboarding session. They were given a set of starter prompts they could use or adapt, helping them interact effectively with GPT-4 or GPT-4o.
👩🏽💻 Individual Use
Solo participants used AI to brainstorm, refine ideas, and balance technical and commercial considerations. The AI acted like a creative partner, helping surface broader perspectives and more polished outputs than they'd likely produce on their own.
🤝 Team Use
In AI-assisted teams, members worked together while jointly interacting with the AI during ideation. It functioned as an extra team member, helping generate ideas, evaluate concepts, and bridge functional perspectives (e.g. R&D vs commercial). And as Johannes detailed, the result was more integrated, well-rounded solutions and happier, more engaged employees and teams.